Now that’s a niche

There’s a particular blog that only discusses the idea that accounting firms, and indeed all professional services firms, should “trash the timesheet” and implement “value pricing.” The basic concept is sound: Timesheets treat the chargeable hour as the measure of the firm’s services’ value, which distorts its true value to the client and further commoditizes […]

Using MySpace to market professional accounting services

David Rachford has floated the novel (to say the least) idea of marketing a public accounting firm using MySpace.com. For the last couple weeks – I’ve been wondering – With MySpace.com becoming the most popular website in the world – does that matter to me? (I don’t have a myspace account – thank you) but […]