Are you aware of internal audit?

This month, the IIA has been promoting May as International Internal Audit Awareness Month. I’m conflicted, because as an internal auditor, I favour people being aware that my job exists. On the other hand, it has always seemed a little silly, or maybe crass even. Another word that comes to mind is tone-deaf. Don’t weContinue reading “Are you aware of internal audit?”

Integrate social media efforts across marketing and customer service

Most organizations likely place social media responsibilities primarily (or solely) with marketing, but a recent interview with Cisco’s Marketing Director on WebWorkerDaily, now part of GigaOM provides some insightful tips and makes the case for spreading it throughout the company, especially to customer service: The heads of both your marketing and customer service departments shouldContinue reading “Integrate social media efforts across marketing and customer service”

CA ad campaign: Decisions Matter

Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the designation: The Decisions Matter ad campaign is aimed at shifting the traditional perception of the CA designation and promoting CAs as business leaders and key decision-makers in every organization. The campaign is very differentContinue reading “CA ad campaign: Decisions Matter”

The power of unique names in the age of Google

The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my Flickr. InContinue reading “The power of unique names in the age of Google”