Blogs can be important marketing tools

Originally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conversations with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people interested in your expertise, whether they’re fellow accountants interested in discussing the profession orContinue reading “Blogs can be important marketing tools”

Blogs catching on for BDO in the UK

This is cool: BDO Stoy Hayward‘s Managing Partner Jeremy Newman has a blog. It’s no surprise he was voted Accountancy Age’s Personality of the Year – this guy is switched on. I think it goes without saying – and it’s a constant theme for my fellow accountant bloggers – that we need more folks atContinue reading “Blogs catching on for BDO in the UK”