Accounting firms are not marketing with blogs

Law firms continue to outpace accounting firms when it comes to harnessing the power of blogs to market their services to current and potential clients. A recent post by Michelle Golden asks the question “Isn’t Your Firm Blogging Yet?” and the answer apparently is no. The post quotes this one from LexBlog founder Kevin O’Keefe, […]

Using wikis or blogs to manage knowledge in firms

A recent article on WebCPA confused and inspired me: Accounting firms need to become more intelligent businesses by better leveraging the time and knowledge of their professional staff, according to a survey… […] Firms with a formal knowledge management program benefited from its implementation. Hmm… Intelligence, good. Leveraging knowledge, check. Formal knowledge management program, bingo! […]

Google improves Analytics and now I’m in on it!

This weekend was the first long weekend of the summer here in Canada. On Fridays before long weekends at my firm we get the afternoons off, so around 1pm everyone clears out and gets an early start on the rest of the cubicle dwellers around the Greater Toronto Area. I took the opportunity to do […]