Which nascent social network does it better for work-related connections? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experienced professionals from around the world, representing 130 industries. By their own definitions, these two utilities target slightly different typesContinue reading “Facebook vs. LinkedIn for accounting professionals”
Tag Archives: Marketing
Using blogs as marketing tools
A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accountants and accounting firms should blog. I sat down soon thereafter and punched out a short, authoritative screed extolling the virtues ofContinue reading “Using blogs as marketing tools”
Blogs can be important marketing tools
Originally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conversations with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people interested in your expertise, whether they’re fellow accountants interested in discussing the profession orContinue reading “Blogs can be important marketing tools”
‘Tis the season for giving links
Dan Meyers of Tick Marks is caught up in the spirit of giving in his own way – he’s revisiting his special 12 Blogs of Christmas from last year around this time and giving us all a refresher on the more memorable posts from the accounting blogosphere from the year nearly ended. Since my blogContinue reading “‘Tis the season for giving links”
The CA Advantage: Marketing the profession
The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams needContinue reading “The CA Advantage: Marketing the profession”