A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accountants and accounting firms should blog. I sat down soon thereafter and punched out a short, authoritative screed extolling the virtues of […]
Tag: Marketing ↓
Using blogs as marketing tools
March 11th, 2007 · No Comments
Category: Marketing
Tags: accountant, accounting firm, blogging, brand, Marketing
Blogs can be important marketing tools
February 1st, 2007 · 1 Comment
Originally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conversations with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people interested in your expertise, whether they’re fellow accountants interested in discussing the profession or […]
Category: Marketing
Tags: accountant, accounting firm, blog, blogging, Canada, communication, Marketing
‘Tis the season for giving links">‘Tis the season for giving links
November 29th, 2006 · 3 Comments
Dan Meyers of Tick Marks is caught up in the spirit of giving in his own way — he’s revisiting his special 12 Blogs of Christmas from last year around this time and giving us all a refresher on the more memorable posts from the accounting blogosphere from the year nearly ended. Since my blog […]
Category: Accounting Blogs
Tags: CA, ethics, income trust, Marketing, non-profit, Profession, PWYP, standards, terrorist, UFE
CA Advantage: Marketing the profession">The CA Advantage: Marketing the profession
October 16th, 2006 · 6 Comments
The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams need more […]
Category: Marketing
Tags: advertising, brand, CA, CICA, CMA, Marketing, Profession, strategy
List of links to pages with lists of links to accounting blogs
October 7th, 2006 · 6 Comments
Recently it feels like there has been a sudden discovery of accounting blogs: More Accounting Blogs from Golden Practices’ Michelle Golden Dynamic Linking from Chris Silvey’s Accounting for a Detoured Economist Time to Add These to Your Bookmarks People from The Anonymous Accountant Link list updated from Krupo’s A Counting School There are links to […]
Category: Accounting Blogs
Tags: audit, blog, Blogroll, economist, Marketing

