Tag: Marketing ↓

Using blogs as marketing tools

March 11th, 2007 · No Comments

A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accoun­tants and accounting firms should blog. I sat down soon there­after and punched out a short, author­i­tative screed extolling the virtues of […]

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Blogs can be important marketing tools

February 1st, 2007 · 1 Comment

Origi­nally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conver­sa­tions with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people inter­ested in your expertise, whether they’re fellow accoun­tants inter­ested in discussing the profession or […]

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‘Tis the season for giving links">Tis the season for giving links

November 29th, 2006 · 3 Comments

Dan Meyers of Tick Marks is caught up in the spirit of giving in his own way — he’s revis­iting his special 12 Blogs of Christmas from last year around this time and giving us all a refresher on the more memorable posts from the accounting blogos­phere from the year nearly ended. Since my blog […]

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Category: Accounting Blogs
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CA Advantage: Marketing the profession">The CA Advantage: Marketing the profession

October 16th, 2006 · 6 Comments

The Institute of Chartered Accoun­tants in Canada has recently launched a new ad campaign extolling the virtues of the desig­nation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams need more […]

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List of links to pages with lists of links to accounting blogs

October 7th, 2006 · 6 Comments

Recently it feels like there has been a sudden discovery of accounting blogs: More Accounting Blogs from Golden Practices’ Michelle Golden Dynamic Linking from Chris Silvey’s Accounting for a Detoured Economist Time to Add These to Your Bookmarks People from The Anonymous Accountant Link list updated from Krupo’s A Counting School There are links to […]

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Category: Accounting Blogs
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