Category Archives: Marketing

CA ad campaign: Decisions Matter

Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the designation: The Decisions Matter ad campaign is aimed at shifting the traditional perception of the CA designation and promoting CAs as business leaders and key decision-makers in every organization. The campaign is very differentContinue reading “CA ad campaign: Decisions Matter”

Accounting firms are not marketing with blogs

Law firms continue to outpace accounting firms when it comes to harnessing the power of blogs to market their services to current and potential clients. A recent post by Michelle Golden asks the question “Isn’t Your Firm Blogging Yet?” and the answer apparently is no. The post quotes this one from LexBlog founder Kevin O’Keefe,Continue reading “Accounting firms are not marketing with blogs”

Develop a corporate blogging policy

There are few golden examples of corporate blogging policies that provide employees useful and necessary guidance on what they can blog about and how they should do it as it relates to company information. Sun Microsystems stands out as a company that actively encourages their employees to engage each other and the wider tech worldContinue reading “Develop a corporate blogging policy”

Firm using Facebook to recruit in Toronto

I’ve grown a bit tired of Facebook lately. I think it’s because what originally was a torrent of friend additions has gradually slowed to a trickle. (I meet lots of new people through my job but I doubt they want the auditor on their Facebook!) It seems I’m not the only one who is questioningContinue reading “Firm using Facebook to recruit in Toronto”