The power of unique names in the age of Google

The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my Flickr. In […]

Facebook vs. LinkedIn for accounting professionals

Which nascent social network does it better for work-related connections? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experienced professionals from around the world, representing 130 industries. By their own definitions, these two utilities target slightly different types […]

Are recruiters really using the internet?

A long time ago, before I bought this domain and set up this blog, I Googled myself to see what came up. What came up, was Neil McIntyre Photography, at neilmcintyre.com. It’s taken about a year, but I’m now the #1 result when you Google me. Great success! On a related note, I keep reading […]

Blogs can be important marketing tools

Originally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conversations with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people interested in your expertise, whether they’re fellow accountants interested in discussing the profession or […]