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Marketing

The CA Advantage: Marketing the profession

The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise.

Here’s the copy from one of the print ads:

Sometimes even great teams need more skill and more ability. That’s what you get with Chartered Accountants. CAs bring superior financial expertise, strategic thinking, business insight and leadership to become an integral part of the team. Give your team an edge. The CA advantage.

Hmm. Sounds similar to how the CMA designation is promoted. Certified Management Accountant is a competing designation here in Canada. Direct from CMA Canada’s website:

CMAs are leading strategic financial management professionals who integrate accounting expertise with advanced management skills to achieve business success.

So it appears both professional bodies have identified the primary area of growth for accountants being strategic business/financial expertise services. But is there room (and enough work) for both designations? Are we destined for more merger talks in the future?

Categories
Marketing

Google Analytics is open to all

I’ve been using Google Analytics for a little while now to track my blog’s vital statistics, and it’s a pretty well-rounded package, not that I have anything to compare it to.

But to sign up for it, you had to submit your application and then wait for them to let you in, presumably because they were trying to slow down the rollout and not overload their servers.

Well the floodgates are open now, as it has been announced on the Google Analytics Blog and verified by yours truly, you can sign up immediately for the service and reap the benefits of getting to know your site’s visitors in greater depth.