Integrate social media efforts across marketing and customer service

Most organizations likely place social media responsibilities primarily (or solely) with marketing, but a recent interview with Cisco’s Marketing Director on WebWorkerDaily, now part of GigaOM provides some insightful tips and makes the case for spreading it throughout the company, especially to customer service: The heads of both your marketing and customer service departments should […]

Saga of Semco continues

I blogged about Semco SA yesterday, but it was a shallow, dull post merely outlining the ways in which the management philosophy has improved operations for the Brazilian manufacturing and environmental/IT services company. Some more interesting details: Due to management style clashes with his father and founder of the company, current CEO Ricardo Semler threatened […]

Unorthodox management style is paying off for Semco

Semco is a Brazilian company that has recently taken digg by storm and is making waves amongst more real world folks too. The company is turning pretty much everything we know about how to run a business organization upside down, and getting great results doing just that. The long and short of it: Employees set […]