This month, the IIA has been promoting May as International Internal Audit Awareness Month. I’m conflicted, because as an internal auditor, I favour people being aware that my job exists. On the other hand, it has always seemed a little silly, or maybe crass even. Another word that comes to mind is tone-deaf. Don’t weContinue reading “Are you aware of internal audit?”
Tag Archives: Marketing
Integrate social media efforts across marketing and customer service
Most organizations likely place social media responsibilities primarily (or solely) with marketing, but a recent interview with Cisco’s Marketing Director on WebWorkerDaily, now part of GigaOM provides some insightful tips and makes the case for spreading it throughout the company, especially to customer service: The heads of both your marketing and customer service departments shouldContinue reading “Integrate social media efforts across marketing and customer service”
CA ad campaign: Decisions Matter
Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the designation: The Decisions Matter ad campaign is aimed at shifting the traditional perception of the CA designation and promoting CAs as business leaders and key decision-makers in every organization. The campaign is very differentContinue reading “CA ad campaign: Decisions Matter”
Canadian CA logo gets updated
At the end of May the CICA announced an updated logo to be used in all professional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also introduces the colour element whereas the prior logo was not dependent on this: I’m not so sureContinue reading “Canadian CA logo gets updated”
The power of unique names in the age of Google
The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my Flickr. InContinue reading “The power of unique names in the age of Google”