The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my Flickr. In […]

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Which nascent social network does it better for work-related connec­tions? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experi­enced profes­sionals from around the world, repre­senting 130 indus­tries. By their own defin­i­tions, these two utilities target slightly different types […]

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A long time ago, before I bought this domain and set up this blog, I Googled myself to see what came up. What came up, was Neil McIntyre Photog­raphy, at neilmcintyre.com. It’s taken about a year, but I’m now the #1 result when you Google me. Great success! On a related note, I keep reading […]

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A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accoun­tants and accounting firms should blog. I sat down soon there­after and punched out a short, author­i­tative screed extolling the virtues of […]

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Origi­nally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conver­sa­tions with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people inter­ested in your expertise, whether they’re fellow accoun­tants inter­ested in discussing the profession or […]

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