Twitter for accounting professionals?

Dennis wrote a post a few days ago about Twitter within “a business context” entitled “The pain of disruption“: I want to DO something with Twitter. The more I think about what Twitter might deliver, the more scary it becomes. Twitter challenges my ingrained notions of how services and value are delivered. In case youContinue reading “Twitter for accounting professionals?”

Blogs can be important marketing tools

Originally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conversations with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people interested in your expertise, whether they’re fellow accountants interested in discussing the profession orContinue reading “Blogs can be important marketing tools”

Engagement letter update

Before accountants can get down to the business of providing service to clients, we have to issue what’s known in the biz as an “engagement letter.” Contrary to what I’d initially thought, this doesn’t tie me down to any one person for the rest of my life, for better or worse, in good times andContinue reading “Engagement letter update”

Alcatel buying Lucent for $13.5 billion

The French telecom company Alcatel is buying Lucent in what is reported to be a $13.5 billion acquisition made to improve R&D capabilities in both organizations. Lucent’s CEO, Patricia Russo, doesn’t speak French but will become the new CEO of the Paris-based giant. I wonder how well that’s going to work out. It will beContinue reading “Alcatel buying Lucent for $13.5 billion”