Your business needs a Backbone

Backbone magazine is a Canadian bi-monthly focusing on business and technology issues. In their own words:

Our primary focus has been on how technology enhances business processes, markets, profitability and productivity. Backbone magazine’s aim is to provide business people with a tangible tool to enhance the way they do business in Canada’s New Economy.

Compare this to the short bullet describing this blog and its focus:

I’m interested in the future of the profession and how technology is changing the way accountants do their job.

Seems like there might be some overlap there. Perhaps an opportunity to work together and learn a thing or two about how technology is changing the way business is being done here and abroad, not just by accountants, accounting firms, but by any and every company.

So I was thrilled to see they picked up a recent post I made about Facebook and LinkedIn for their blog, Backblog.

I found out about Backbone when I strolled through the lobby of my firm’s office and lo and behold, we have a subscription. Naturally, since I was at work, I sat down on the plush sofa and dove right in. Professional development, I figured!

I hope to contribute more of my writing to their fledgling blog in the future. Check it out:

2 thoughts on “Your business needs a Backbone

  1. Hello Neil,

    This comment is not really accounting related.

    In my opinion, sometimes we need to focus on very small technological changes that can have a big impact on ourselves. How can we get smarter, how can we be more productive. That’s the sort of thing I’m talking about.

    The Business 2.0 section of CNN is what I’m trying to say.

    Some corporate people seem to focus so much on huge technologies and innovation, that they forget things that are either smaller and more targeted towards “normal” civilians.

    A perfect example of this is marketing/advertising and Search Engine Optimization (SEO). Unfortunately many large companies still don’t know the power of SEO and how it can help a business. Instead, they still solely rely on expensive print advertising and costly market research initiatives.

    I could go on and on about how companies (and politicians) are now obviously starting to use YouTube, Myspace, and even Facebook for recruiting purposes (as you pointed out).

    Sorry if I digressed too much,

    Accountant Careers Guy

  2. Accountant Careers Guy – Thanks for you comments. :)

    I agree the small changes can sometimes be the most disruptive. SEO is definitely a field that “old” business needs to pay more attention to. I know the first step whenever I’m looking into anything is to Google it.

    Looking forward to seeing your site once it’s up!

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