Most organizations likely place social media responsibilities primarily (or solely) with marketing, but a recent interview with Cisco’s Marketing Director on WebWorkerDaily, now part of GigaOM provides some insightful tips and makes the case for spreading it throughout the company, especially to customer service: The heads of both your marketing and customer service departments shouldContinue reading “Integrate social media efforts across marketing and customer service”
Tag Archives: social media
News the new way
Last night, protests that have been taking place in Toronto for the past few weeks at Queen’s Park and the US Consulate spilled onto the Gardiner Expressway, the elevated freeway that runs through downtown. It was this event that brought home to me on a personal level the way the world is changing when itContinue reading “News the new way”