Congress wants financial reporting simplified for easier understandability. I can’t honestly say their desire for more regular updates on what the industry is doing to modernize itself is a bad thing, however. Seems like a good prod for the stiff collars at the helm. Here in Canada, there are rumors the federal government may tieContinue reading “Accounting news roundup”
Tag Archives: brand
The CA Advantage: Marketing the profession
The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams needContinue reading “The CA Advantage: Marketing the profession”