The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams needContinue reading “The CA Advantage: Marketing the profession”
Category Archives: Marketing
Google Analytics is open to all
I’ve been using Google Analytics for a little while now to track my blog’s vital statistics, and it’s a pretty well-rounded package, not that I have anything to compare it to. But to sign up for it, you had to submit your application and then wait for them to let you in, presumably because theyContinue reading “Google Analytics is open to all”