How Playboy protects its intellectual property

Gives a whole new meaning to the term “asset management” doesn’t it?

With more than 53 years of multimedia content under its belt, Playboy Enterprises takes content management and rights management very seriously. Developing the best systems to manage all those photos, videos, television footage and text is top priority for Playboy chairman and chief executive Christie Hefner.

Read the interview with Christie Hefner.