Tag: reputation ↓

Renaming internal audit to better represent its stature

March 30th, 2012 · 2 Comments

Internal audit. The name leaves something to be desired, in my opinion, and unless you’re familiar with IA, it could be a bit confusing. It also creates this false dichotomy with external audit that really doesn’t exist. Within the IA context, the audit of financial state­ments is supple­mental and focused on only one risk: reporting […]

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Category: Auditing
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Accounting firms are not marketing with blogs

April 3rd, 2008 · 7 Comments

Law firms continue to outpace accounting firms when it comes to harnessing the power of blogs to market their services to current and potential clients. A recent post by Michelle Golden asks the question “Isn’t Your Firm Blogging Yet?” and the answer appar­ently is no. The post quotes this one from LexBlog founder Kevin O’Keefe, which […]

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Category: Marketing
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