Tag Archives for reputation
Renaming internal audit to better represent its stature
Internal audit. The name leaves something to be desired, in my opinion, and unless you’re familiar with IA, it could be a bit confusing. It also creates this false dichotomy with external audit that really doesn’t exist. Within the IA … Continue reading
Accounting firms are not marketing with blogs
Law firms continue to outpace accounting firms when it comes to harnessing the power of blogs to market their services to current and potential clients. A recent post by Michelle Golden asks the question “Isn’t Your Firm Blogging Yet?” and … Continue reading