I agree the small changes can sometimes be the most disruptive. SEO is definitely a field that “old” business needs to pay more attention to. I know the first step whenever I’m looking into anything is to Google it.

Looking forward to seeing your site once it’s up!

This comment is not really accounting related.

In my opinion, sometimes we need to focus on very small technological changes that can have a big impact on ourselves. How can we get smarter, how can we be more productive. That’s the sort of thing I’m talking about.

The Business 2.0 section of CNN http://money.cnn.com/magazines/business2/ is what I’m trying to say.

Some corporate people seem to focus so much on huge technologies and innovation, that they forget things that are either smaller and more targeted towards “normal” civilians.

A perfect example of this is marketing/advertising and Search Engine Optimization (SEO). Unfortunately many large companies still don’t know the power of SEO and how it can help a business. Instead, they still solely rely on expensive print advertising and costly market research initiatives.

I could go on and on about how companies (and politicians) are now obviously starting to use YouTube, Myspace, and even Facebook for recruiting purposes (as you pointed out).

Sorry if I digressed too much,

Accountant Careers Guy