Using wikis or blogs to manage knowledge in firms

November 8th, 2007 · 7 Comments

A recent article on WebCPA confused and inspired me:

Accounting firms need to become more intel­ligent businesses by better lever­aging the time and knowledge of their profes­sional staff, according to a survey…

[…]

Firms with a formal knowledge management program benefited from its implementation.

Hmm… Intel­li­gence, good. Lever­aging knowledge, check. Formal knowledge management program, bingo! Wait a minute, “formal”? Why must it be formal? With all the tools kicking around these days like wikis and blogs, does knowledge management really need to be formal anymore? Was that ever the best way to manage knowledge?

I think it becomes formal, infor­mally. Wikis are self-organizing, and great at managing knowledge bases. Look at Wikipedia — better at organizing the world’s infor­mation than Google.

Wikis aren’t great at building community or starting conver­sa­tions, however. This is where blogs shine. As for knowledge management specif­i­cally, blog posts are tagged, catego­rized, and searchable.

By formal, what they must really mean is tradi­tional, hierar­chical, top-down, autocratic systems that mean well but end up stifling the creativity of those they were meant to help. We really don’t need any more of that in accounting firms!

So, firms: Set your knowledge (and knowledge workers) free. If it organizes itself automat­i­cally in wiki or blog form, it’s yours forever.

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7 responses so far ↓

  • 1 Helen Nicol // Nov 10, 2007 at 2:47 am

    Quite possibly the most concise expla­nation of the use of blogs and wikis in knowledge management I’ve ever read…nice one.

    Helen
    http://thebusinessofknowing.blogspot.com/

  • 2 Sandro Rosati // Nov 11, 2007 at 9:50 pm

    Inter­esting topic…very well put. However, in some shape form or another their is some common theme to knowledge management. It’s just slightly personalized.

  • 3 Shane Eloe // Nov 12, 2007 at 2:59 pm

    Although knowledge management need not become formalized, the tools need to be imple­mented at the firm level so that commu­ni­ca­tions regarding pertinent matters are facil­i­tated in a way that protects confi­dential infor­mation but also allows maximum collab­o­ration. You’re right that formal­izing the system will stifle its intent, but if by formalize, they mean to implement a struc­tured set of tools across the firm, then they need to “formalize” their knowledge management.

  • 4 Neil // Nov 12, 2007 at 9:55 pm

    Thanks Helen, I try to be as concise as possible. :)

    Good things, when short, are twice as good.” — Gracián

    Shane, I agree to your defin­ition. A struc­tured set of tools across the firm. I just think blogs are struc­tured enough and add another valuable element.

  • 5 Tom Godfrey // Nov 25, 2007 at 7:30 am

    Neil —

    Spot on, and I couldn’t agree with you more. In the company that I work for, we imple­mented blogs about 2 years ago for certain knowledge capture and the blog and its content continue to develop nicely to this day.

    About six weeks ago, I had a wiki brought up online for a service project, and it has caught on famously.

    The other nice thing about these tools are that they a) have a low cost of entry, and b) are ease of use.

    Thanks for the thoughts

    Tom

  • 6 Neil // Nov 25, 2007 at 9:34 am

    Tom — It’s great to hear your company has been using blogs (inter­nally I’m assuming) for a couple of years already! Consider me your newest RSS subscriber.

  • 7 Tom Godfrey // Nov 25, 2007 at 5:17 pm

    Neil —

    Thanks for the response.

    Just to keep this chain going…we actually have 4 blogs going with different purposes…2 are actually customer facing — for sugges­tions and a Q & A section…it allows for interactivity.

    The other 2 blogs are internal, and the wiki is internal, although we have already had a few sugges­tions on an external wiki.

    They are great tools…I’m a big believer.

    I look forward to your continued thoughts on managing knowledge for accountants.

    Tom

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