Using MySpace to market professional accounting services

David Rachford has floated the novel (to say the least) idea of marketing a public accounting firm using MySpace.com.

For the last couple weeks — I’ve been wondering — With MySpace.com becoming the most popular website in the world — does that matter to me? (I don’t have a myspace account — thank you) but many companies do have them. In fact, my colleague’s assistant is in a band which recently went on tour, and they promoted their tour almost exclu­sively through myspace.com.

It’s a crazy idea, but those kinds of ideas have a habit of working well. The mayor of my city, Toronto, has his own MySpace page, as does my favourite Canadian cultural icon, George Stroum­boulopoulos. The site works well for person­al­ities as well as bands, but how would it work for accounting firms?

I quick search for ‘accountant’ yields some people who are accoun­tants, but no one seems to be using the site to market their services just yet.

So in that spirit, I went ahead and signed up for MySpace. Over the next few weeks I’m going explore it in-depth in the context of marketing profes­sional accounting services. And if you’ve already got a MySpace account, add me as a friend!

6 thoughts on “Using MySpace to market professional accounting services”

  1. Am very inter­ested to see if this works. My guess is that there are not so many people looking on MySpace for profes­sional services. However, it only takes one client to provide positive ROI.

    Best of luck,
    Dick Larkin
    Commando in Chief
    Small Business Commando News
    http://commandos.cc

  2. Someone’s gotta be able to harness all the eyeballs these types of sites attract, but I don’t think it’s going to be an accountant! ;)

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