Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the designation: The Decisions Matter ad campaign is aimed at shifting the traditional perception of the CA designation and promoting CAs as business leaders and key decision-makers in every organization. The campaign is very different […]
Tag: strategy ↓
CA ad campaign: Decisions Matter">CA ad campaign: Decisions Matter
October 3rd, 2010 · 1 Comment
Category: Marketing
Tags: advertising, branding, CA, CICA, decision, Marketing, strategy
Enterprise risk audit planning
August 16th, 2010 · No Comments
Earlier this week I watched a webinar put on by the Audit Director Roundtable, a great resource for internal auditors, titled Enterprise Risk Audit Planning. If you follow me on Twitter, you might have seen this: @neilmcintyre: IT problems for Audit Director Roundtable delay the start of the Enterprise Risk Audit Planning webinar The problem was […]
Category: Auditing
Tags: audit, director, enterprise, roundtable, strategic risk, strategy, webinar
&Y: Internal Audit should drive strategy">E&Y: Internal Audit should drive strategy
March 25th, 2010 · No Comments
BusinessDay, a South African business news website, published a recent article referencing an E&Y study involving “more than 100 industry analysts from more than 20 disciplines”: Organisations need to break out of the compliance cocoon and evolve into a fully fledged leadership role that delivers real value to the business. In the current economic climate, […]
Category: Business
Tags: internal audit, leadership, risk, strategy, value
IT risks should be a focus">Audit committees recognize IT risks should be a focus
June 24th, 2007 · 2 Comments
Dan Meyer at Tick Marks has brought my attention to a KPMG survey that reports audit committees are becoming more concerned about IT risks on financial reporting. 90% believed that IT oversight deserved more time at audit committee meetings. By constrast, 80% of committee members were satisfied with audit committee oversight of management judgments and […]
Category: Governance
Tags: audit committee, Governance, IT, management, oversight, risk, strategy, Tick Marks
CA Advantage: Marketing the profession">The CA Advantage: Marketing the profession
October 16th, 2006 · 6 Comments
The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams need more […]
Category: Marketing
Tags: advertising, brand, CA, CICA, CMA, Marketing, Profession, strategy

