Tag: strategy ↓

CA ad campaign: Decisions Matter">CA ad campaign: Decisions Matter

October 3rd, 2010 · 1 Comment

Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the desig­nation: The Decisions Matter ad campaign is aimed at shifting the tradi­tional perception of the CA desig­nation and promoting CAs as business leaders and key decision-makers in every organi­zation. The campaign is very different […]

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Category: Marketing
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Enterprise risk audit planning

August 16th, 2010 · No Comments

Earlier this week I watched a webinar put on by the Audit Director Round­table, a great resource for internal auditors, titled Enter­prise Risk Audit Planning. If you follow me on Twitter, you might have seen this: @neilmcintyre: IT problems for Audit Director Round­table delay the start of the Enter­prise Risk Audit Planning webinar The problem was […]

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Category: Auditing
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&Y: Internal Audit should drive strategy">E&Y: Internal Audit should drive strategy

March 25th, 2010 · No Comments

BusinessDay, a South African business news website, published a recent article refer­encing an E&Y study involving “more than 100 industry analysts from more than 20 disci­plines”: Organ­i­sa­tions need to break out of the compliance cocoon and evolve into a fully fledged leadership role that delivers real value to the business. In the current economic climate, […]

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Category: Business
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IT risks should be a focus">Audit committees recognize IT risks should be a focus

June 24th, 2007 · 2 Comments

Dan Meyer at Tick Marks has brought my attention to a KPMG survey that reports audit committees are becoming more concerned about IT risks on financial reporting. 90% believed that IT oversight deserved more time at audit committee meetings. By constrast, 80% of committee members were satisfied with audit committee oversight of management judgments and […]

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Category: Governance
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CA Advantage: Marketing the profession">The CA Advantage: Marketing the profession

October 16th, 2006 · 6 Comments

The Institute of Chartered Accoun­tants in Canada has recently launched a new ad campaign extolling the virtues of the desig­nation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams need more […]

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Category: Marketing
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