Most organi­za­tions likely place social media respon­si­bil­ities primarily (or solely) with marketing, but a recent interview with Cisco’s Marketing Director on WebWork­er­Daily, now part of GigaOM provides some insightful tips and makes the case for spreading it throughout the company, especially to customer service: The heads of both your marketing and customer service depart­ments should […]

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Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the desig­nation: The Decisions Matter ad campaign is aimed at shifting the tradi­tional perception of the CA desig­nation and promoting CAs as business leaders and key decision-makers in every organi­zation. The campaign is very different […]

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At the end of May the CICA announced an updated logo to be used in all profes­sional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also intro­duces the colour element whereas the prior logo was not dependent on this: I’m not so sure the […]

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The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my Flickr. In […]

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Which nascent social network does it better for work-related connec­tions? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experi­enced profes­sionals from around the world, repre­senting 130 indus­tries. By their own defin­i­tions, these two utilities target slightly different types […]

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