At the end of May the CICA announced an updated logo to be used in all professional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also introduces the colour element whereas the prior logo was not dependent on this: I’m not so sure [...]

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The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my Flickr. In [...]

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Which nascent social network does it better for work-related connections? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experienced professionals from around the world, representing 130 industries. By their own definitions, these two utilities target slightly different types [...]

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A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accountants and accounting firms should blog. I sat down soon thereafter and punched out a short, authoritative screed extolling the virtues of [...]

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Originally published in The Bottom Line February 2007 print edition only. Blogs are all about having more personal and meaningful conversations with an audience about a topic. When you’re an accountant or accounting firm, blogs are a way to reach people interested in your expertise, whether they’re fellow accountants interested in discussing the profession or [...]

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