Tag Archives for Marketing
Integrate social media efforts across marketing and customer service
Most organizations likely place social media responsibilities primarily (or solely) with marketing, but a recent interview with Cisco’s Marketing Director on WebWorkerDaily, now part of GigaOM provides some insightful tips and makes the case for spreading it throughout the company, … Continue reading
CA ad campaign: Decisions Matter
Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the designation: The Decisions Matter ad campaign is aimed at shifting the traditional perception of the CA designation and promoting … Continue reading
Canadian CA logo gets updated
At the end of May the CICA announced an updated logo to be used in all professional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also introduces the … Continue reading
The power of unique names in the age of Google
The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while … Continue reading
Facebook vs. LinkedIn for accounting professionals
Which nascent social network does it better for work-related connections? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experienced professionals from around the … Continue reading