When I first heard about the company using Facebook as their intranet, I wasn’t sure what to think. Serena Software is really replacing its existing intranet with Facebook as a front end linked to a low-cost content management system behind the firewall. The firm is just over 800 employees but is still globally based (operations in […]
Tag: Facebook ↓
Facebook as the intranet
January 3rd, 2008 · 4 Comments
Category: Web
Tags: Facebook, intranet, WorkBook, WorkLight
Banning Facebook sends the wrong message
September 25th, 2007 · 12 Comments
Jeremy Newman, the Managing Director of BDO Stoy Hayward in the UK, provides real leadership and an inspiration across the pond to me and no doubt others who read about his management style and philosophy. He writes about workplaces banning Facebook, which is very popular right now here in Toronto among employers. I am not […]
Category: Business
Tags: BDO, Facebook, IT policy, Jeremy Newman, Stoy Hayward, UK
Firm using Facebook to recruit in Toronto
July 7th, 2007 · 5 Comments
I’ve grown a bit tired of Facebook lately. I think it’s because what originally was a torrent of friend additions has gradually slowed to a trickle. (I meet lots of new people through my job but I doubt they want the auditor on their Facebook!) It seems I’m not the only one who is questioning […]
Category: Marketing
Tags: career, Ernst & Young, Facebook, recruiting, Toronto
Your business needs a Backbone
May 12th, 2007 · 2 Comments
Backbone magazine is a Canadian bi-monthly focusing on business and technology issues. In their own words: Our primary focus has been on how technology enhances business processes, markets, profitability and productivity. Backbone magazine’s aim is to provide business people with a tangible tool to enhance the way they do business in Canada’s New Economy. Compare this […]
Category: Technology
Tags: Backbone, blog, Business, Canada, economy, Facebook, IT, magazine, news, Technology
Facebook vs. LinkedIn for accounting professionals
May 2nd, 2007 · 6 Comments
Which nascent social network does it better for work-related connections? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experienced professionals from around the world, representing 130 industries. By their own definitions, these two utilities target slightly different types […]
Category: Marketing
Tags: accountant, brand, Facebook, LinkedIn, Marketing, network, social

