Tag: brand ↓

Accounting news roundup

March 2nd, 2007 · 3 Comments

Congress wants financial reporting simplified for easier under­stand­ability. I can’t honestly say their desire for more regular updates on what the industry is doing to modernize itself is a bad thing, however. Seems like a good prod for the stiff collars at the helm. Here in Canada, there are rumors the federal government may tie the […]

More →

Category: Accounting
Tags: , , , , , , , ,

CA Advantage: Marketing the profession">The CA Advantage: Marketing the profession

October 16th, 2006 · 6 Comments

The Institute of Chartered Accoun­tants in Canada has recently launched a new ad campaign extolling the virtues of the desig­nation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams need more […]

More →

Category: Marketing
Tags: , , , , , , ,