Congress wants financial reporting simplified for easier understandability. I can’t honestly say their desire for more regular updates on what the industry is doing to modernize itself is a bad thing, however. Seems like a good prod for the stiff collars at the helm. Here in Canada, there are rumors the federal government may tie the […]
Tag: brand ↓
Accounting news roundup
March 2nd, 2007 · 3 Comments
Category: Accounting
Tags: brand, Canada, Ernst & Young, government, income trust, Nortel, PwC, reporting, trust tax
CA Advantage: Marketing the profession">The CA Advantage: Marketing the profession
October 16th, 2006 · 6 Comments
The Institute of Chartered Accountants in Canada has recently launched a new ad campaign extolling the virtues of the designation. The campaign shows CAs joining various sports teams and helping the team. The message: CAs can complement your business’ existing expertise. Here’s the copy from one of the print ads: Sometimes even great teams need more […]
Category: Marketing
Tags: advertising, brand, CA, CICA, CMA, Marketing, Profession, strategy

