Tag: brand ↓

Canadian CA logo gets updated

June 7th, 2007 · 5 Comments

At the end of May the CICA announced an updated logo to be used in all professional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also introduces the colour element whereas the prior logo was not dependent on this:

I’m not so sure [...]

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Category: Marketing
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Financial statements as high-tech, informative entertainment

May 23rd, 2007 · 4 Comments

I have often wondered whether the traditional method of providing audited financial statements to clients is really serving them as well as we could be. We print them up on nice thick paper with the firm’s letterhead and spiral bound the package with a tasteful, understated title page, followed by our solemn audit report.
Is [...]

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Category: Technology
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The power of unique names in the age of Google

May 16th, 2007 · 4 Comments

The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while ago. I took a screen shot of it and put it on my [...]

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Category: Marketing
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Facebook vs. LinkedIn for accounting professionals

May 2nd, 2007 · 6 Comments

Which nascent social network does it better for work-related connections?
Facebook is a social utility that connects people with friends and others who work, study and live around them.
LinkedIn is an online network of experienced professionals from around the world, representing 130 industries.
By their own definitions, these two utilities target slightly different types of users. [...]

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Category: Marketing
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Using blogs as marketing tools

March 11th, 2007 · No Comments

A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accountants and accounting firms should blog.
I sat down soon thereafter and punched out a short, authoritative screed extolling the virtues of embracing [...]

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Category: Marketing
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