Tag Archives for brand
Canadian CA logo gets updated
At the end of May the CICA announced an updated logo to be used in all professional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also introduces the … Continue reading
Financial statements as high-tech, informative entertainment
I have often wondered whether the traditional method of providing audited financial statements to clients is really serving them as well as we could be. We print them up on nice thick paper with the firm’s letterhead and spiral bound … Continue reading
The power of unique names in the age of Google
The Wall Street Journal has published an article recently titled “You’re a Nobody Unless Your Name Googles Well” that’s been making the rounds on various popular blogs. Reminds me of what I found when I Googled myself a short while … Continue reading
Facebook vs. LinkedIn for accounting professionals
Which nascent social network does it better for work-related connections? Facebook is a social utility that connects people with friends and others who work, study and live around them. LinkedIn is an online network of experienced professionals from around the … Continue reading
Using blogs as marketing tools
A while back, about a day or two after passing the UFE, I was approached to write a short editorial for The Bottom Line, a finance and accounting monthly, about how and why accountants and accounting firms should blog. I … Continue reading