Got an email last week about an update to the Decisions Matter ad campaign the CICA has been running for the desig­nation: The Decisions Matter ad campaign is aimed at shifting the tradi­tional perception of the CA desig­nation and promoting CAs as business leaders and key decision-makers in every organi­zation. The campaign is very different […]

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Law firms continue to outpace accounting firms when it comes to harnessing the power of blogs to market their services to current and potential clients. A recent post by Michelle Golden asks the question “Isn’t Your Firm Blogging Yet?” and the answer appar­ently is no. The post quotes this one from LexBlog founder Kevin O’Keefe, which […]

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There are few golden examples of corporate blogging policies that provide employees useful and necessary guidance on what they can blog about and how they should do it as it relates to company infor­mation. Sun Microsystems stands out as a company that actively encourages their employees to engage each other and the wider tech world […]

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I’ve grown a bit tired of Facebook lately. I think it’s because what origi­nally was a torrent of friend additions has gradually slowed to a trickle. (I meet lots of new people through my job but I doubt they want the auditor on their Facebook!) It seems I’m not the only one who is questioning […]

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At the end of May the CICA announced an updated logo to be used in all profes­sional branding both on the national and provincial level. The new logo uses a simpler font (Gotham) than the last, but also intro­duces the colour element whereas the prior logo was not dependent on this: I’m not so sure the […]

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